Let your entrepreneurial self shine by understanding branding basics that you can apply online and offline.
Branding is all about choosing how you want to be perceived by others. When you are self-employed, it is vital to your success that your branding is consistent with who you really are. People are watching and feeling your brand – online and off. Choosing to show up consistently in your life and business is essential in creating an authentic profile that other people will be attracted to and understand.
This is not about people pleasing – you don’t have to be perfect – you have to be REAL!
It is about getting real about who you are and who you serve. You have to understand why your business exists and what you sell and and why people need what you sell! Building a foundation will help you reach your clients… and grow your business!
TIPS ONLINE – Consider these questions about you are presenting yourself online and record your answers.
- What words continue to appear in your message online?
- How do you describe yourself and your message?
- What are your key strengths?
- How do other people describe you – think character traits.
- What sets you apart from other people in your industry?
- What is your key message – your story?
- Why do you do what you do?
Be solution focused, share how you can help people solve their concerns and problems.
Quick activity – Take a look at your About Me page on your website and your profile on your Facebook Page and Group and other online profiles. Does your profile reflect any key words that have the flavour of your strengths, character traits, your message, story and clearly states how you can solve your customers’ problem? Write it down.
When you become mindful of your vibe, make sure that it is infused into your copy writing, the images you choose, the colours, fonts and general feel of your image online. When people pop onto your profile or site, make it clear how you can help them with their problem. If they see, hear and feel your message – people will know what to expect from you and form trust with you. It will begin to feel like the reader knows you and they will even begin to like you and buy from you!
Trust is essential in building relationships and when you can clearly demonstrate who you are, what you believe in and then share your message consistently – You will attract customers! I can honestly say that I have not spent more than a few hundred dollars in advertising in nearly a decade of owning my business. My business is based on referrals. I attract people from networking, live events, speaking engagements and through blog posts and groups I have contributed to online. The ability to quickly establish and build trust is becoming even more important in today’s business environment, where partnerships and strategic alliances are common practice.
TIPS OFFLINE – Consider this: If someone bumped into you offline, do you present the same image you do online?
Being authentic and present in your life is essential in growing your business. When you are actively present in your life, people take notice. When you walk into a room with confidence and presence, people can feel that energy! It doesn’t matter if you are an extrovert or introvert, people can feel that you believe in yourself and that energy translates again into trust!
And trust translates into sales.
When you are in person, know how to share and speak about your business, so you might be able to connect with people who need your service or product. The person you are speaking to might not need your services BUT they might refer you to someone they know that needs your work.
Elevate your comfort level about speaking about your work AND know how to answer the question “What do you do?” If you freeze and stumble when you are asked that question, I can help! That is what I love to do.
I help you, an entrepreneurial women gain confidence and clarity to market your business, one that is aligned with your life purpose. I guide you to implement time management strategies and energy focusing practices so you can reconnect with your vision so you can make the difference in the world that you dream about. When you do this work, you will re-ignite your passion for your work and you will begin to attract abundance! When you are focused and take mindful action you will have more energy to share in your business and your life!
Authentic business translates to:
- less time wasted,
- increase in energy and
- higher return on investment.
How does this happen? Because your branding and your services are aligned with your higher purpose and you attract higher paying, happy customers who send more customers like them back to you! Your confidence will soar because this approach is rooted in your soul, your heart!
I hope that whatever you are facing as you build your business, you will be able to find the courage and inner strength to overcome!
If you would like to read about how to make and accept change in your life, consider purchasing my book, Follow Your Heart to Discover Your Life Purpose. I would love to sign a copy for you! Click here for more details on how I can help you.
If you need assistance or guidance on how to begin your journey, I also offer one-on-one coaching services at Embrace Your Life coaching. If I can be of any help to you, I would love to schedule a complimentary session to discuss your goals.